Our Approach

Whether you want to make an impression or stir people into action, a video is one of the most effective ways to do so.

Video productions vary according to budget and brand, although they usually follow the following framework:

Pre-production:

The most important part of the video production workflow is what happens before the camera starts rolling. The Pre-production phase of a video is where most of the magic happens before it gets recorded.

This is where we work closely with you to understand your brand and know your expectations from

the video. We follow a transparent and authentic approach and properly plan and design each and every element. Pre-production begins with a brainstorming session, after which the script is decided, scenes are finalised, budget is fixed and locations are selected. It is a back and forth process where we get to know you better.

Production:

This is the stage where the cameras start rolling. In this part of the video production workflow, we bring the story on paper to life. We make sure that each and every detail in the story is captured by the camera just as the way it is supposed to be.

We use world class camera equipment and combine it with the right lighting to capture the true essence of the scene. All the scenes in the script are shot with the right casting, expressing all the right emotions for the video.

Post production:

At this stage, all the aspects of the video start coming to life. This is where the footage from the production phase is taken and worked upon. This phase involves colouring of the footage, video editing, sound mixing and sound editing.

Here, we will make sure the colours look just the way we want them to, the cuts are sharp and precise, and the audio and music are just right! As post production process goes on, the video starts coming to life.